Advertiser driven digital signage networks allows advertisers to buy airtime in order to inform customers about their products and services and in turn drive more sales at the point of decision. The placement, size of commercial screen, type of content and other circumstances in store can vary quite a bit, but the most successful networks are always treated as any other in-store medium. That is to say, digital signage is like any other form of point-of-purchase advertising that can be bought by marketers and used to the reach customers on the sales floor.
Digital Signage is made up of a variety of technologies used to replace traditional print and other media in the retail environment in a visually dynamic form. The effect of the visually appealing display gives retailers the opportunity to improve their customers’ shopping experience, make each employee more productive, reduce the load on customer service staff and, if possible, offer a supplementary form of income